TikTok and the International Chamber of Commerce (ICC) have launched Digital Commerce Labs in Accra to help small businesses strengthen their digital capabilities and expand their customer base.
The programme was officially launched on November 10 at the Institute of Statistical, Social and Economic Research (ISSER) of the University of Ghana, Xinhua reported. It is designed to equip small and medium-sized enterprises (SMEs), young entrepreneurs and women-led businesses with practical skills for using digital platforms to promote products and reach wider markets.
The training will cover content creation, digital marketing, online storefront management and customer engagement. Participants will also receive guidance on cross-border trade, digital payments, customer protection and other requirements for conducting business online.
The initiative combines in-person community events, self-paced online learning modules and virtual classrooms led by experts. The training is free of charge and is intended to help businesses turn online visibility into sustainable commercial opportunities.
Ghana is part of the programme's second rollout phase, alongside Kenya, South Africa, Argentina and Thailand. Activities in these markets began in October 2026, with online modules scheduled for the fourth quarter of the year and virtual classrooms planned for the first quarter of 2027.
The Ghana launch was supported by Universal Merchant Bank, the Ghana Chamber of Telecommunications and the Ghana Enterprises Agency. Organisers say the programme is intended to help local businesses access new markets, strengthen their operations and create employment opportunities.
